Have you ever searched for something on Amazon and seen tons of different sellers offering the same thing? It can get confusing, like trying to find your favorite cereal in a messy pantry.
Well, some brands on Amazon have their own special shop, kind of like a mini-store inside Amazon. It’s called a Storefront, and it’s made by the brand itself: like LEGO, Nike, or Anker. In their Storefront, you can see all their products together, just like walking through your favorite store online.
The best part? It’s easier to browse, safer (because it’s the real brand), and sometimes they even have cool deals you can’t find anywhere else. In this guide, we’ll show you how to find these awesome shops quickly and simply.
What Is an Amazon Storefront?
Imagine Amazon is a giant shopping mall. Most of the time, you just walk from store to store looking for what you want. But what if your favorite brand had its very own shop in that mall – with cool colors, fun banners, and all their stuff in one place?
That’s exactly what an Amazon Storefront is. It’s like a mini website inside Amazon. Brands often make an Amazon storefront that feels professional, organized, and true to their brand style. So if you love products from Anker, Samsung, or Oreo, they might have their own special page where you can see everything they sell.
These stores are not run by random sellers. They are made by a real company. That means you get real products, clean layouts, fun videos, and sometimes even deals you can’t find anywhere else.
How to Find a Storefront (5 Easy Ways)
This is the part where you learn exactly how to find any brand’s Amazon Storefront, the right way, every time.
Click the Brand Name on a Product Page (Desktop & Mobile)
This is the easiest and most common way to find a storefront.
On a Computer (Desktop):
- Open any product you like (for example, a Bose headphone).
- Look just under the product title. You’ll see:
→ Brand: Bose - If “Bose” is blue and underlined, that means it’s clickable.
- Click on the brand name (Bose).
- You will be taken to the official Bose Store on Amazon.
You’re there when you see a full page with Bose banners, categories, and lots of Bose products.
On a Phone (Mobile App or Browser):
- Open the product page in the Amazon app or website.
- Scroll down a little, past the price and “Add to Cart.”
- Look for the line that says:
→ Brand: [Name] - Tap on the brand name (it should be blue or highlighted).
- You’ll jump straight into the brand’s Storefront.
Search “Brand Name + Amazon Store” in the Search Bar
If you already know the brand you want, this method is fast and works every time.
Steps (Works on Phone or Computer):
- Tap or click the search bar at the top of Amazon.
- Type:
→ [Brand Name] Amazon Store
For example:
→ Anker Amazon Store
→ LEGO Amazon Store - Press “Search” or hit Enter.
- Look at the results. The very first one is usually the official storefront.
- Click or tap on it.
You’ll know it’s the real store because the page will say “Visit the [Brand] Store” and show a big brand banner at the top.
Go to Amazon’s “Stores” Directory (Browse All Brands in One Place)
Amazon has a secret hub where you can see all the brands that have storefronts. It’s like a mall map for official stores.
Here’s how to get there:
- Open Amazon.com (best on computer, but works on phone too).
- Scroll all the way down to the bottom of the page.
- Look for the section called “Shop by Department”.
- Click on “Stores” (it’s in the list).
Now you’re in the Amazon Stores Directory.
What you can do here:
- Browse stores by category: Electronics, Beauty, Home, Toys, etc.
- Use the search box to type a brand name.
- Click on any store to enter it.
Example:
Click “Electronics” → see stores like Samsung, Logitech, or SanDisk → click one → you’re in!
This is perfect if you want to explore new brands or can’t remember the exact name.
Click “Visit Store” from a Sponsored Brand Ad
Sometimes when you search for something, you’ll see a special ad at the top with a brand’s logo and a nice photo. This is called a Sponsored Brand Ad.
These ads are helpful; they often lead straight to the storefront.
How to use them:
- Search for a product (like “wireless earbuds”).
- Look at the top results. If you see a box with a brand name and a product image, it’s a sponsored ad.
- Below the product, look for a button or link that says:
→ “Visit Store” - Tap or click it.
- You’ll go directly to the brand’s full storefront.
Use the Amazon App to Follow Stores (And Never Miss a Deal)
The Amazon app makes it super easy to not just find stores, but save them and follow them, like following a friend on social media.
How to visit and follow a store on the app:
- Open the Amazon app.
- Find any product from a brand you like.
- Tap on the brand name (under the title).
- You’ll enter the brand’s Storefront.
- Look for a button that says:
→ “Follow” (it might be near the top) - Tap “Follow.”
Now, you’ll get alerts when:
- The brand has a sale
- They launch a new product
- They offer a deal just for followers
Tips and Tricks for Browsing Like a Pro
Most people go to Amazon, see a few products, and leave. But if you know a few simple tricks, you can get way more out of the experience.
For example, every storefront has its own layout, but most of them let you filter what you see, just like the main Amazon site. If you’re looking for something specific, like wireless earbuds under $50, look for the filters on the left side (on desktop) or near the top (on mobile).
You can sort by price, customer rating, newest arrivals, or even special features. This saves you from scrolling forever and helps you find exactly what you want without the noise.
Another smart move is to check out the “About the Brand” section. It’s usually near the bottom of the storefront, and it tells you who’s behind the products. Some brands talk about how they make their stuff, what makes them different.
It helps you decide if you actually trust the brand, not just like the product. You’d be surprised how much this can help when you’re trying to avoid cheap knockoffs or support companies that care about their customers.
If you find a brand you really like, don’t just visit once and forget it. Tap the “Follow” button so you can come back easily. On the app, your following stores show up in one place.
Sometimes Amazon will even send you a little heads-up when your favorite brand has a sale or drops something new. It’s like having your own personal shopping assistant.
While you’re browsing, don’t skip the “Best Sellers” or “New Arrivals” tabs. These are gold. The best sellers tell you what everyone else is buying, a good sign it’s worth checking out. The new arrivals show you what’s fresh, which is perfect if you love being the first to try something cool.
One thing a lot of people miss is that some products are only available in the storefront – not in regular Amazon search. These are often special bundles, limited colors, or exclusive kits you can’t find anywhere else.
So if you see a deal like “Buy 2, Get 1 Free” or a gift set with bonus items, that might be a storefront-only perk. Always take a quick look around before buying elsewhere.
A real storefront looks clean and professional, with big banners, clear categories, and consistent branding. If a page looks messy, has spelling mistakes, or pushes random products from different brands, it’s probably not the real deal.
Frequently Asked Questions (So You Don’t Have to Wonder)
What’s the Difference Between a Storefront and a Regular Product Page?
A regular product page is just for one item, like a single pair of headphones. A storefront is like the brand’s whole shop. It has that product plus all the others they sell, organized in sections.
Are Amazon Storefronts Free to Use?
Yes, totally free. You don’t pay anything extra to visit or shop in a storefront. It’s just another way to browse Amazon – only better, because everything comes straight from the brand.
How do I Know if a Storefront is Real and not Fake?
Real storefronts look clean and professional. The brand name matches the one on the product, and you’ll often see a message like “Visit the [Brand] Store” right on the product page.
Can I Follow More than One Store?
Yes, you can follow as many stores as you want. Just tap “Follow” when you’re inside any storefront on the app. Then, go to “Followed Stores” in the menu to see them all in one place. It’s a great way to keep your favorite brands close.
Do All Brands Have Storefronts?
Nope, not all of them. Big brands like Samsung, LEGO, or Anker usually do. But smaller or newer brands might not have one yet. If you click the brand name and nothing happens, that brand probably doesn’t have one
Can I Leave a Review from Inside a Storefront?
You can’t leave a review in the storefront itself, but you can review any product once you open it. Storefronts are for browsing and buying. After you get your item, go back to the product page and leave your rating and thoughts.
Final Thoughts
You don’t need to be a tech expert or a shopping ninja to get the most out of Amazon. Once you know how to find and use Storefronts, shopping becomes way easier.
Think of Storefronts like your personal backstage pass. You get to see everything a brand offers, find deals you won’t see anywhere else, and shop with confidence knowing it’s the real deal. And the best part? It’s all free, it’s all easy, and you can start today.